Our Research & Innovation

years of expertise in cosmetics OEM/ODM
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mature and proven formulas
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experienced cosmetic R&D engineers
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fully automated production lines
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Quality control starting from the source

We select high-quality raw materials to create high-quality products. We have established a rigorous selection system that covers raw material varieties, planting bases, cultivation techniques, and purification processes to ensure the high efficacy and activity of ingredients, thus controlling product quality from the source.

The Strongest Minds — Two Major Innovation & R&D Centers

Shangpin Hui Group has established two dedicated innovation and research centers located in Guangzhou Baiyun and Guangzhou Huadu, focusing on advanced biotechnology and traditional herbal research.

Our core research directions include:

Our R&D team has participated in over 40 international and domestic formulation patents, achieving significant breakthroughs in sensitive-skin care, acne treatment, brightening, and anti-aging.

The laboratory covers more than 500 square meters, consisting of six major functional sections:

Formula & Development

Customized skincare formulas tailored to your brand’s concept and target market.

Technology & Innovation

Active ingredient combinations, new textures, trending formulations (clay mask, enzyme lotion, brightening serum, etc.)

Ingredient Screening & Safety Testing

Strict raw material assessment, stability testing, and safety compliance.

Rapid & Prototyping

Prototype samples delivered within 7 days for quick decision-making.

Our Service Process

Custom Makeup Products Process

Product & Concept Development

Product Matching & Custom Formulation

Packaging Development & Sourcing

Custom Label & Branding Services

Fill & Complete Assembly

Safety & Quality Control

Product & Quality Testing

Global Compliance & Evaluation

Shipping

Create Your Custom Beauty Product With an Expert Team

Tell us your idea, and our team will help you turn it into a real, market-ready product. We’re here to support you every step of the way.

Get a Quick Quote

Tell us your requirements — our team will respond within 12 hours.